Oran Earth Craft is the brainchild of our founder whose interest and curiosity in dyeworks was piqued at a natural dye workshop in a quaint cultural craft center of Jaipur. About four years of practice in the classic dyestuff and experience, she observed the market limitations of sustainable fashion in the textile industry. To begin with, it was super costly for the customers. Even though most were invested in buying it, the price would be a major hurdle. Secondly, some brands professed their commitment to sustainability by using biodegradable fabrics in their collection but continued to use synthetic dyes as colorants.

Not only synthetic dye manufacturing process has been resource intensive resulting in water scarcity and climate change, but these dyes also have harmful chemical compounds that are absorbed by the skin. Toxic content such as lead, mercury and arsenic can accumulate in the body and cause serious health issues. Moreover, artificial dyes are not biodegradable and persist in the environment for a long time after being disposed of. This leads to accumulation in soil and water bodies posing risks to both terrestrial and aquatic ecosystems. 

Having said that, the finished garments produced by these "sustainable" brands remain harmful for the environment and people's wellbeing. 

To overcome this planetary problem, Oran introduced good quality fashion that is entirely biodegradable, eco-friendly and affordable.

As Harvard Business reviews- "We must stop thinking about sustainability as existing on a spectrum. Less unstainable is not sustainable." 

Oran's capsule collection is made with natural fabrics. Natural fabrics are breathable, durable and resistant to moisture and bacteria. At our studio, all fabrics are colored with natural dyes. We work in harmony with the seasons dyeing with flowers, leaves, roots and barks that are grown, found, shared and responsible foraged. Natural dyes are kind and gentle to the skin, offering artisanal appeal to your clothing with unique depth and character. 

Besides biodegradability, we remain committed to being eco-conscious and reducing our ecological footprint. Our products are hand dyed in small batches. Thus, they save energy and resources. We also minimize waste by upcycling, recycling, draining the dye baths responsibly and using dye matter as compost. 

At Oran, we embrace a kinder world. We believe that fashion should not cost an innocent living being its life. Thus, our collection is vegan, bringing compassion into your closet. Some of our fabrics include citrus and bamboo silk that are one-of-a-kind innovations in the animal friendly fashion industry. But our commitment to being cruelty-free goes beyond just materials.  

Oran Earth Craft adheres to ethical labor standards by sourcing its raw materials from fair trade suppliers or local NGO's. Partnering with organizations that are enthusiastic towards economic empowerment, community development and preservation of craft helps us build a more equitable and sustainable fashion industry. When you choose an Oran product, you support marginalized communities and ensure there is a dignified livelihood for the artisans. 

Your contribution makes a positive impact when these artisans are fairly compensated for their craftsmanship while working in safe, healthy conditions.