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What is happening to the planet ?
As of today, some of the main environmental concerns on our planet include climate crises and global health. Humans are burning fossil fuels for their homes, offices, factories and transport. When these fuels burn, they release greenhouse gases - mostly carbon dioxide (CO2). Carbon dioxide (CO2) traps the Sun's heat through a natural process known as the greenhouse effect, which is essential for keeping Earth's climate warm enough to support life as we know it. But what is really happening when we are burning more fuels than we did before? It's evident- The planet is heating up faster than it ever has.
The implications are hotter weather, heatwaves, disrupted weather patterns causing weather events such as cyclones, wildfires, floods and droughts.
The rise in temperature is melting glaciers, leading to rising sea levels and loss of coastal communities and ecosystems.
The effects of climate change also have significant impact on human health. Climate crises have worsened air quality, increased the risk of heat-related and waterborne diseases. Displacements, mental health disorders, food and water insecurity prevails as the result of drastic weather events.
We are not only losing our livelihood. We are also losing our lives.
How is the fashion industry contributing to climate change?
The fashion industry is a significant contributor to greenhouse gas emissions throughout its supply chain, including the production of raw materials, manufacturing processes, transportation, and distribution. The production of synthetic dyes and fibers is energy intensive and relies heavily on fossil fuels which emit green house gases contributing to global warming. With its supply chain, the industry continues to generate vast amounts of waste including textile waste, packaging material, unsold inventory and rapid disposal of clothes due to fast fashion culture. Much of this waste ends up in landfills, where it decomposes and emits methane, a potent greenhouse gas. Another major driver of climate change is deforestation and land use, particularly for the production of textiles. Deforestation not only releases carbon dioxide stored in trees but also reduces the capacity of forests to absorb carbon dioxide from the atmosphere, exacerbating climate change.
How can my clothes help the planet?
Your clothing choices can play a role in mitigating the climate crisis.
When you shop with an intention to save the planet, you send a message that you prioritize transparency and accountability. This urges existing brands to adopt ethical methods and encourages new eco-friendly brands to enter the market. Together we build a stronger community of conscious consumers and producers. Shopping with an intention looks like buying durable clothes that are made using sustainable materials and eco-friendly methods. When you regulate your impulse to buy cheap fast fashion, and instead choose quality timeless clothing that lasts longer, there is less textile production. Less textile production means less waste generation. On top of it, since the clothing is made with sustainable materials and environment friendly methods, there is less consumption of energy and water throughout the supply chain. Less energy and less water means less emission of green house gases in the atmosphere and less water scarcity.
How is Oran doing its bit to reduce environmental impact?
All clothing at Oran is made with biodegradable and eco friendly fabrics such as organic cotton, bamboo, hemp and linen. The production of these fabrics requires minimal water, land-use, pesticides, and fertilizers. To dye these fabrics, we are using natural sources that are renewable and can be sustainably harvested without depleting ecosystems. This supports sustainable land management practices, promotes biodiversity and helps mitigate climate change. Since these dyes are directly sourced from plants, their process is also 50% more water and energy-efficient than synthetic dyeing process; meaning they emit less green house gases. Most of our dyes are sourced locally, so there is an overall lower carbon footprint. Besides being natural, our collection is 100% compostable, including its packaging. While someone out there continues to cut trees for textile production, we help make this world a greener place with our seed paper tags. Our clothing tags have seeds that grow into beautiful plants, support afforestation and absorb CO2 to fight climate crises.
With Oran, you are literally bringing more to the Earth than you are taking from it.
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